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Trends in web design don’t just appear out of nowhere. They meet the real needs of Internet users at a given time. These needs can address everything from making browsing the web more useful, more enjoyable, or more comfortable.
When the outside world undergoes changes that can make daily life more difficult or less predictable, people seek stability and balance. This is what our world looks like right now, and the desire for a greater sense of stability and calm is what we see reflected in the web design trends of 2022.
Let’s take a close look at five of these trends. In doing so, we’ll be using a selection of pre-built BeTheme websites to illustrate what these trends mean. You can use them for inspiration or use them to quickly and inexpensively create or redesign sites for your clients.
If you design your clients’ websites with the latest web design trends, you will help them capture the attention of consumers looking for cutting edge brands. Here are five new trends for 2022 that you’ll want to know about and your customers will appreciate.
1. The design of immersive images can inspire consumers to buy more
According to Statista – and as you may have noticed yourself – people around the world spend over 2.5 hours a day on their smartphones and another half hour on their desktop computers.
Some of that time is spent entertaining, and some of it is undoubtedly doing business or just chatting with someone.
As for the rest of the time, it’s often spent finding information about things to do outside of their screens, which can range from finding information to purchasing a product or service. .
If you have or are building a website that sells a real-world product or experience, you should give it some thought. The most effective way to sell something is to let the consumer “feel” it.
How are you doing that?
With the products, not everything is difficult. Maybe more when handheld devices are involved, but it’s still not that difficult. There are many ways to display a product that will allow a customer to “feel” it.
An experience is another story. In this case, a designer has to create a digital environment that feels real to the viewer. Here are two examples of how this is accomplished.
Many of BeTheme’s prebuilt websites have been designed with this approach in mind. The pre-built BeCottage2 website uses image blur and filtering effect to blend landscape images into digital content.
Surfing2 uses a similar strategy. In this example, the lightest part of the ocean image blends in perfectly with the website background.
What the designer has accomplished here is allowing visitors to experience a smooth and easy flow of digital content in a natural setting.
2. Changing typography draws attention to the content
Changes in the size, color and style of website typography are often put to good use as strategies to grab attention. In 2022 we will also see a motion added to the text.
Movement in an otherwise calm or still environment is always noticeable, and strategically placed and timely movement applied to content can really make a website stand out in a crowd.
Motion applied to text is a strategy that should be applied sparingly and only to text that you want the visitor to take special note of.
BeDietShop does this effectively in its hero image by drawing attention to tasty foods.
BeEvent7 takes a different approach and uses movement to suggest the ticking of a clock.
There are several ways you can put typography in motion like this in this example. You can count up, you can count down, or you can count things like sales or charitable contributions.
3. Line art backgrounds can be used as helpful guides
Web designers have been experimenting with various website background trends for years. More recently, the emphasis has been on the use of dramatic gradients. Background video sliders and dark mode color schemes have also been popular.
In 2022, it will be something very different. Line drawings will be used to create visual interest and, just as importantly, will also be used to provide helpful advice to visitors.
As you will see, pointing a visitor in the desired direction does not require using arrowheads or pointing fingers. More abstract designs can be brought into play that suggest rather than point but end up having the same effect.
The pre-built BeCoworking site is an example of an abstract, more subtle approach.
The circles in the two corners attract attention in their own way. Even more important is how the shapes curl inward. In doing so, they draw more attention to the reservation form in the center.
Another site that makes effective use of line art backgrounds is BeAgency6.
The shapeless shapes may seem just decorative at first glance, but as was the case with the previous example, they subtly guide the viewer’s gaze through the content.
When you think of the many ways that people’s eyes can scan a page, it’s no wonder that subtle line art can work wonders for website engagement.
4. Interactive graphics provide additional context for users
Most business web designs serve three basic purposes: to attract visitors, engage them in the content, and get them to convert.
Engaging visitors involves getting and holding their attention, and there are both good and bad ways to go about it.
A great way is to make key elements interactive – like making a button look like you want to click, instead of looking like any other flat object on a flat surface; or as modifying or animating a design element when a visitor hovers over it.
But you have to be creative. There will be times when you want a visitor to stop and learn more about something instead of using the interaction to keep them constantly moving towards a desired goal.
One example of getting a visitor to take a break is to take what would normally be scrolling content and replace it with a slideshow experience, like BeInterior6 does at the top of its homepage.
In fact, scrolling has become so automatic that you may need to add clear controls in some cases to get or allow visitors to stop and be able to interact with key or important content.
The pre-built BeDentist4 site replaced the “before” and “after” images with this unique functionality.
It tells the story as well as the side-by-side “before” and “after” pictures can. It involves the visitor and is more fun and entertaining to boot.
5. Use positive color palettes to send good vibes to visitors
Designers were obsessed with selecting the perfect color to elicit a desired emotion in a visitor.
It’s no secret that a given color can elicit a certain amount of emotion given the context in which it’s used, but what’s the theory behind it?
The truth is, there are several factors involved, such as the shade of the color, how it contrasts with other website colors, the culture of the viewer, and the aforementioned context in which it appears.
A splash of yellow can spark a feeling of happiness, but a splash of yellow on a website is unlikely to create a happy customer or lead to a conversion.
An example would be using a color scheme that creates a softer experience. The BeBabyShop pre-build website uses soft toned backgrounds surrounding the products.
You might expect the BePizza5 site to be quite different, but on closer inspection you’ll notice that it uses a somewhat neutral color palette, ranging from dusty green to dusty pink, with beige tones in between. .
Using a more reserved color scheme sets this restaurant website apart from the many that rely more on bright, exciting colors to attract customers.
Stay in tune with the times with the help of BeTheme
When a new design trend is launched, you shouldn’t have to stress or enter a state of denial. Once you understand the reasoning behind the change, you shouldn’t have too much of a problem dealing with it.
In fact, you don’t have to risk leaving your comfort zone at all. BeTheme’s prebuilt sites are always designed using the latest trends, and any old version can easily be customized or reused to incorporate a new trend.
In fact, BeTheme gives you a plethora of ways to take advantage of the design trends of 2022. With BeTheme, you have the complete WordPress design solution at your fingertips.
You have three different builders, Over 650 pre-designed, professionally designed websites, and a ton of design aids to work with to cost-effectively create a fully customized site for any client – or for yourself.