The game will allow participants to design interiors with furniture from Crosby Studios, and in return, pixelated versions of select iconic pieces will be reproduced in a variety of colors throughout the year to inject digital into the physical world. Drawing inspiration from video games such as The Sims, the designer explains, “I was constantly building houses rather than creating characters on this game, which made me realize that this could be a fun way to learn about design. “
Nuriev is known for boldly championing monochromatic interiors in metallic, purple or green hues, but his new venture signals his foray into new colors and patterns. “For the first time, I’m giving orange a chance,” he says. Another bold step for Nuriev is leopard print, which he admits is his newest design obsession. “I want to include this pattern in environments where the design should be very minimal and clean.”
Obsession is actually a key word for Nuriev whose design flirts with the viewer through a sense of contemporary sensuality in disarming installations. Whether it’s the reflective metallic bedroom he designed for the most recent Design Miami/ or his interpretation of an elevator through furniture at the Basel edition of the same fair last fall , theatricality and mystery determine the aesthetic philosophy of Nuriev.
“Video games are my new environment,” Nuriev explains. Testing the waters in the real world with a physical interpretation of the game’s cafe allows him to observe our relationship between URL and IRL, especially through the inherently tactile practice of furniture design when the metaverse is rapidly becoming an experimental platform. for architecture and design.